The Google Lens enables viewers to look at a series of images, each representing key events from 2020. Viewers can tap on each image if they wish to explore a corresponding topic. Snapchat explains its end of the year partnership with Google, describing 2020's Year in Search as 'iconic' and highlighting the fact this is an AR first:
|"As 2020 comes to an end, Snap and Google have partnered to bring Google's iconic "Year in Search" story to life with an immersive augmented reality experience. That marks the first time Google's "Year in Search" has been brought to life in AR and the campaign's debut on Snapchat."|
Is the relationship between Snap and Google Blossoming?
Back in the day, Google did try and buy Snapchat. This partnership could signal the start of increased collaborations between the two giants, or it could all be mostly to do with Snap's excellent AR possibilities. The platform continues to develop AR to offer more and more immersive opportunities. With Facebook and Apple also investing heavily in the medium, this could just be Google's way to take immediate advantage of its popularity with users. Snapchat is at the forefront of AR - for the time being at least!