Have you been wondering if the LinkedIn platform can provide a key platform for your marketing efforts in the coming year? If you are, the social media company has just offered some insights about its user base that might help you decide. Pretty much all the major social media platforms observed an upturn in user numbers during a disrupted 2020 that saw lockdowns and shutdowns on a global scale - and LinkedIn was no different. Video content proved to be a massive draw everywhere during the year.
Perhaps surprisingly, the traditionally B2B environment provided by LinkedIn is beginning to offer additional benefits for advertisers of all types with a varied range of targets. Social Media Today has compiled an interesting and informative graphic that illustrates opportunities for marketers on LinkedIn in 2021. Here are just a few of those more notable features:
- Professionals are signing up to join LinkedIn at a rate of nearly three new members every second of each day.
- There are 2.9 million LinkedIn groups, which include industry and interest communities, company and university alumni groups, and professional associations.
- LinkedIn Live streams have increased by a whopping 89% since March 2020.
- There are many more data points and notes featured, and that could provide you with a lot more context as to the potential of LinkedIn for your own 2021 strategy. So, it's worth reading the original article or checking out the infographic below.