TikTok's LiDAR technology responds to the real-world environment - the glitter falling on the couch, the floor, and person in the example above is a good example of this. LiDAR stands for 'light detection and ranging.' The tech measures how long it takes for light to reach an object and then reflect back by way of depth-mapping. Although this remains available only on the iPhone 12 as things stand, it's set to roll out to more devices over time.
AR Advertising and Marketing to Grow Steadily Through 2024
AR looks set to grow rapidly in 2021. Ikea already developed its own tool, which is called Place AR and arrived back in 2019. Using the tool, customers can preview how products will look in their home before they make a decision to buy. LiDAR-type technology opens up options for marketers and brands that want to use try-on features, among other things. Some projections estimate AR ad revenue is set to grow from $1.4 billion in 2020 to $8 billion by 2024: