Twitter Just Reported a 75% Increase in Gaming-Related Tweets During 2020

Social Media Today reveals the lockdowns most of us lived through during 2020 resulted in a massive surge in popularity for gaming, as people looked for alternative sources of entertainment, connections with the outside world, and ways to pass the time.

This article highlights the fact that, although an increase in gaming activity isn't very surprising, the actual size of the spike was quite stunning. Facebook shared its latest figures on the growth of gaming last week. The report covers the whole year, and there was a 50% increase in mobile gaming across the UK. This week, Twitter has joined the party by sharing its most up to date figures concerning the discussion of gaming on the platform:

You read that right - Twitter saw a colossal 75% jump in gaming-related talk. While the broader term of gaming saw a huge spike in discussion, the figures for niches like eSports are notable too.



Japan is Twitter's second-biggest user market, and it was out in front when it came to online talk about gaming:



Gaming culture, including events, also experienced a massive increase in activity during the pandemic:



Gaming events seem to be big business, and during the pandemic, they offered one of the few ways available to connect with like-minded souls.



Perhaps unsurprisingly, five of YouTube's top ten channels during 2020 also related to gaming. Figures like these just further highlight a need for marketers to take note of gaming culture. Pokemon GO just announced a collaboration with The North Face, for instance. That's based on digital clothing for gamers' avatars. Snapchat is also producing Bitmoji characters. It's a red hot, key market segment, and gaming simply can't be ignored any longer!