Check out Snapchat's insights on sports engagement
Snapchat has new insights on how users engage with sports-related content in the platform. As we know, sports in general has a massive fanbase (NBA, NFL, La Liga, among others), which then presents a lot of opportunities for marketers.
And while the return of live sports presented challenges for sports teams - mainly the absence of physical fans in sports arenas, fans can now watch live sports again and Snapchat, in particular, has seen high user engagement with sports events.
The insights are neatly presented in an infographic below.
And while the return of live sports presented challenges for sports teams - mainly the absence of physical fans in sports arenas, fans can now watch live sports again and Snapchat, in particular, has seen high user engagement with sports events.
The insights are neatly presented in an infographic below.
