The feature was created by the team at Oberlo, and they're calling it a guide to success on social media. The advice covers these popular social networks:
According to Oberlo:
Knowing what to post on social media is just half the battle. When is the best time to share it with the world? The best times to post on social media are when your customers and followers are online. Of course, there are actual times that work best for your brand, and we'll dive into that in this article. Each social platform will have a different time that works best for the audience. |
For example, the best time to post on Facebook is different than the best time to post on Instagram. Plus, when you start accounting for different time zones, it starts to get complicated.
The more popular your brand, the more time zones you'll likely need to take into account. Some influencers and brands send out the same message at different times to hit all time zones. Ideally, you want to reach the majority of time zones without sending the same message. Aim to send no more than four of the same message in a single day, but scatter them at different times to reach as many time zones as possible.
Where are your customers located? If you're targeting the United States and Canada, you want to hit the EST time zone as that time zone has the highest number of people, thanks to cities like New York and Toronto. However, if your target audience is in London, you want to post within the GMT time zone. You can use social media analytics tools to find data about where your customers are located. Using this data, you can better plan which times work best for your audience based on their specific location.