The author thinks that Twitter has proven itself to be a great platform for connecting with the right audiences - and that the benefits outweigh reaching more users elsewhere - if you can get the approach right.
Effective tweet composition takes time to master. While it's hard to find the right words every time, Twitter's team of internal ad specialists just provided some useful tips - so at least you'll be able to improve your Twitter ads. The image below shows Twitter's first tip:
Last week, Twitter shared its 'Three C's' (Concise, Clear, Conversational) approach for better branding - so there's a whole rule of three vibe going on presently. The Three R's here are more specifically aligned with paid promotion - and there isn't anything groundbreaking here. What they do provide is some guidance, and they're also easy to remember.
That's not all, though. Twitter also has some insights for you:
|"Campaigns that have strong, eye-catching creative with a clear call to action typically perform much better than those without."|
Other Twitter insights advise about using CTAs, images, and keeping accompanying tweets short but sweet: