Numbers like that would put TikTok on the same level and in direct competition with Instagram. Reaching that level would also establish the platform as one of the key players in the social media space. It seems inevitable that many more brands will be eagerly looking to take advantage of what TikTok can offer in terms of outreach, visibility, and the potential for successful promotions.
So, what if you are already there and you want to use TikTok for your own branding and marketing efforts? How do you even go about establishing your first ad campaign on the growing platform, and what are your targeting and creation options?
Well, the great news is that there is absolutely no need to panic! TikTok just shared a new overview of its ad platform, and the guide extends to a comprehensive rundown of how the whole campaign set up process works. And there's more good news! The guide is pretty simple and straightforward, covering the ads platform, and everything looks fairly similar to what you've probably already experienced on other social platforms. The controls and options look extremely familiar, and TikTok even provides helpful templates and tools for building your campaigns.