TikTok vs Instagram Reels

by WarriorForum.com Administrator
24 replies
A new infographic on Marketing Land pits TikTok against Instagram Reels and ponders whether Instagram Reels will ever become a genuine rival for TikTok.

Doing just that would be one hell of an ask - TikTok has enjoyed absolutely massive growth over the past couple of years. In fact, the platform is projected to reach 1.2 billion users over the course of the present year. That's all despite TikTok losing one of its biggest user markets in India, and even when it had to overcome the threat of a total ban in the US. The latter of those two threats remains on the table, although it's highly unlikely as things stand.

However, TikTok isn't the only platform in the genre making ground. Instagram says Reels is growing and continues to add new discovery tools and features to make it a more appealing option to more users. It's working hard to tempt both creators and viewers onto its app instead. Whether Insta Reels has got what it will take to make those efforts pay off is hard to say.

Recently, The Influencer Marketing Factory conducted a study aimed at getting an idea of comparative engagement and performance on Reels and comparing that to TikTok clips. The study only looked at sixty active profiles on each of Reels and TikTok, so the results may not be entirely indicative, but they do provide some interesting insights, specifically with regard to relative view counts versus engagement in each app.

Here's an infographic from The Influencer Marketing Factory showing the comparative engagement and performance of TikTok versus Instagram Reels.

#instagram #reels #tiktok
  • Profile picture of the author TheNextTech
    Instagram has more fan following than Tik Tok because Instagram has more features like more reels and have more long-form video features. Its video capabilities are more than 60 seconds. Right there TikTok has a short-form video feature. its video capabilities are only 15 seconds.
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    • Profile picture of the author adammoore
      This. Even though Instagram sort of copied the Reels feature from Tiktok, FB/IG still overall has a larger user-base combined. In the end of the day, people want to stay where their friends are. In my opinion, I don't really see why people want to become another "daily-life influencer" or young girls twerking on the gram lol. In terms of marketing, it's much easier to grow by building content around a niche. Just my personal opinion

      Of course you should be using both if that's where your target audience is.

      Valid point. I do think however that Instagram and Facebook in the end will conquer this short-video market, and turn it more into a advertisement area. Overall they have a bigger user-base, and can easily discredit TikTok as lacking privacy protection for their users, many of them being minors.
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  • Profile picture of the author sonjoy459
    Instagram still has a larger audience than TikTok and has been downloaded more than 1.8B times globally. ... While 2019 accounted for 28% of Instagram's all-time downloads, TikTok was able to add 738 million new users in 2019, growing the app by 49% of its existing users in one year
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  • Profile picture of the author AS Romen
    TikTok and Instagram are my two favorite sites.
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  • As we all know that tiktok is best platform to showcase your talent but as it got banned from alot of countries instagram reels is taking over tiktok. Both are good and best thing is both helps in making great content and self Upgradation. Even i use instagram reels to showcase my business Products and Services to attract more clients.
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  • While there are some privacy issues surrounding TikTok that aren't the topic of this post, I think it's meritocratic nature (and the algo that feeds it) really helped it differentiate from some of the more traditional network-based platforms. For young people, between seeing new talent develop followings on TikTok, as well as other platforms like Snapchat offering millions to folks for producing viral videos ... not a bad time to be a content creator...
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    • TikTok's influence as an acquisition channel for music and now apps, also continues to grow pretty impressively. Music goes without saying (TikTok's had a lot of influence over top songs/charts for a while), but interesting to observe apps like Struck, Honk, Cappuccino get big boosts from TikTok this year...
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  • Profile picture of the author boazmatz
    Thank you for sharing
    You mention great points for comparing.
    We can see for someone who is looking to get more likes Tiktok paltform is better for him.
    In addition, Why shouldn't we use both?
    In order to increase our social media power we can upload those videos for both.
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  • I honestly believe that Instagram Reels will never become as popular as Tik Tok. Most of the influencers simply share their content from Tik Tok & post it to Insta Reels. Therefore, a lot of users don't even bother to visit IR unless they know a particular influencer is posting content that is unique to just Instagram!
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  • Profile picture of the author sonnyjimmy
    Infographics are for people who don't have the intelligence to read words, without pictures to help it sink in. TikTok is a Chinese intelligence gathering network, and Covid (which peculiarly came from China) was it's boom time. Curious huh! Sorry for those who need pictures I don't have any to hand.
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  • Profile picture of the author nihitthakkar
    Tiktok and Instagram Reels are a video-sharing social media platforms. Here, a variety of short videos are made from genres like dance, comedy, and education. On TikTok can be recorded up to 60 seconds while on Instagram Reels up to 30 seconds.
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  • Profile picture of the author sam69
    because instagaram has more popular than tiktok and people using instagarm more than tiktok and tiktok are banned in some countries.
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  • Profile picture of the author iamkurafati
    Impressive!Thanks for sharing such a nice blog.TikTok is very entertaining with its short videos and Reels of Instagram offers users creative tools together with videos with customizable music, text, special effects, and scene-stitching technology.
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  • Profile picture of the author Taha Ali
    No tiktok cannot beat instagram because instagram has way more users than tiktok.
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  • TIk Tok and reels both are good but as you know tik tok has been banned in Inda so india people can't use tik tok anymore now.

    But if you are from another country you must use both platforms to get the high reach. Both platforms has their own priority.
    thank you.
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  • Thanks for sharing this, I consider this as informative post. I could say that both social media platforms are useful. They just have their own aspects and differences however both are helpful and entertaining.

    I build high-converting landing page to attract sales and increase brand awareness : https://www.convertmission.com

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  • Thanks for sharing the information in details. Now, Instagram is a genuine rival of tiktok.
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  • Profile picture of the author selina10261
    TikTok and Instagram are the two platforms I use most frequently.
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  • Profile picture of the author saitejamsd9
    Instagram has more fan following than Tik Tok because Instagram has more features like more reels and have more long-form video features. Its video capabilities are more than 60 seconds
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  • Profile picture of the author Mary Annabelle
    I still prefer tiktok to instagram and i believe you can reach more people on tiktok by jumping on trend and staying active
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  • Profile picture of the author Pradeep Madgaonkar
    Both are the best you can use either.
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  • Profile picture of the author AOCardy
    With all due respect to TikTok, I can't get used to this platform at all. I tried to promote via it but I was doing it so reluctantly.
    Totally not my platform, I'll stick with Instagram
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  • Tiktok is a very popular platform of social media, but it banned in many countries. Instagram reel increase your followers on your profile. You can pull more traffic to your profile.
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  • Profile picture of the author N1coleW
    I'm not a fan of Tik tok but it seems like it's popularity is constantly growing. I guess Insta and Tiktok are just different formats, idea and audience
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