TikTok vs Instagram Reels

by WarriorForum.com Administrator
15 replies
A new infographic on Marketing Land pits TikTok against Instagram Reels and ponders whether Instagram Reels will ever become a genuine rival for TikTok.

Doing just that would be one hell of an ask - TikTok has enjoyed absolutely massive growth over the past couple of years. In fact, the platform is projected to reach 1.2 billion users over the course of the present year. That's all despite TikTok losing one of its biggest user markets in India, and even when it had to overcome the threat of a total ban in the US. The latter of those two threats remains on the table, although it's highly unlikely as things stand.

However, TikTok isn't the only platform in the genre making ground. Instagram says Reels is growing and continues to add new discovery tools and features to make it a more appealing option to more users. It's working hard to tempt both creators and viewers onto its app instead. Whether Insta Reels has got what it will take to make those efforts pay off is hard to say.

Recently, The Influencer Marketing Factory conducted a study aimed at getting an idea of comparative engagement and performance on Reels and comparing that to TikTok clips. The study only looked at sixty active profiles on each of Reels and TikTok, so the results may not be entirely indicative, but they do provide some interesting insights, specifically with regard to relative view counts versus engagement in each app.

Here's an infographic from The Influencer Marketing Factory showing the comparative engagement and performance of TikTok versus Instagram Reels.

#instagram #reels #tiktok
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  • Profile picture of the author Jacey Tome
    Thank you dear for sharing this information.
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  • Profile picture of the author TheNextTech
    Instagram has more fan following than Tik Tok because Instagram has more features like more reels and have more long-form video features. Its video capabilities are more than 60 seconds. Right there TikTok has a short-form video feature. its video capabilities are only 15 seconds.
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  • Profile picture of the author sonjoy459
    Instagram still has a larger audience than TikTok and has been downloaded more than 1.8B times globally. ... While 2019 accounted for 28% of Instagram's all-time downloads, TikTok was able to add 738 million new users in 2019, growing the app by 49% of its existing users in one year
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  • Profile picture of the author AS Romen
    TikTok and Instagram are my two favorite sites.
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  • Profile picture of the author gulaticreationzs
    As we all know that tiktok is best platform to showcase your talent but as it got banned from alot of countries instagram reels is taking over tiktok. Both are good and best thing is both helps in making great content and self Upgradation. Even i use instagram reels to showcase my business Products and Services to attract more clients.
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  • Profile picture of the author Matthew Stanley
    While there are some privacy issues surrounding TikTok that aren't the topic of this post, I think it's meritocratic nature (and the algo that feeds it) really helped it differentiate from some of the more traditional network-based platforms. For young people, between seeing new talent develop followings on TikTok, as well as other platforms like Snapchat offering millions to folks for producing viral videos ... not a bad time to be a content creator...
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    • Profile picture of the author Matthew Stanley
      TikTok's influence as an acquisition channel for music and now apps, also continues to grow pretty impressively. Music goes without saying (TikTok's had a lot of influence over top songs/charts for a while), but interesting to observe apps like Struck, Honk, Cappuccino get big boosts from TikTok this year...
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  • Profile picture of the author sanad11
    Thanks for Writing This Great Post
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  • Profile picture of the author boazmatz
    Thank you for sharing
    You mention great points for comparing.
    We can see for someone who is looking to get more likes Tiktok paltform is better for him.
    In addition, Why shouldn't we use both?
    In order to increase our social media power we can upload those videos for both.
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  • Profile picture of the author PlayCash
    Cool! Tik-Tok will be the most traffic source in few next year
    Right now he open advertise for some country.
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  • Profile picture of the author PlayCash
    Oh also Instagram made is same on tik tok.
    Check soon will be adaprive scroll stories
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  • Profile picture of the author Squeeze Interns
    I honestly believe that Instagram Reels will never become as popular as Tik Tok. Most of the influencers simply share their content from Tik Tok & post it to Insta Reels. Therefore, a lot of users don't even bother to visit IR unless they know a particular influencer is posting content that is unique to just Instagram!
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  • Profile picture of the author SaddamHassan
    Thanks for sharing this. It is well written and the infographic that you used is awesome.
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  • Profile picture of the author sonnyjimmy
    Infographics are for people who don't have the intelligence to read words, without pictures to help it sink in. TikTok is a Chinese intelligence gathering network, and Covid (which peculiarly came from China) was it's boom time. Curious huh! Sorry for those who need pictures I don't have any to hand.
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  • Profile picture of the author nihitthakkar
    Tiktok and Instagram Reels are a video-sharing social media platforms. Here, a variety of short videos are made from genres like dance, comedy, and education. On TikTok can be recorded up to 60 seconds while on Instagram Reels up to 30 seconds.
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