I work for a not-for-profit organisation with a gradually growing presence both in customer base (~9,000 customers) and social media following (~2,500 followers on Facebook and slightly less on other social media platforms).
There has been a noticeable uptick in negative comments on our Facebook profile and reviews on Google, and I was curious to see how other digital marketing professionals tackle this issue out-of-hours:
- Do you use a social listening/monitoring service? Do you pay per hour or per month?
- Do you take turns within your team responding to comments?
- Do you have another solution?
Thank you in advance!