Right at this moment, there are 3.8 billion active social media users - and that represents over half the people in the world. It's not surprising then that so many of us consider social media an effective place to market whatever we are trying to sell
Yet, the author here considers such thinking counter-productive for success, saying we shouldn't look at social media as being a single channel. Instead, it's made up of many different audiences and separate platforms, each having their own unique habits, aims, and passions. We're told not to copy and paste posts across platforms and instead to consider what makes each audience different - then tailor posts to specific places and people
How to Reach Out on Different Social Media Platforms
The author asks us to think back to why we've signed up for different platforms in the past. With Facebook, we might have been looking to keep up with family and friends. Linkedin could have been more about finding a job. Everyone interacts with different platforms for various reasons, so we have various aims and goals when we're using them too.
- Facebook is the biggest social platform, with more than 2.7 billion users. It's about forming connections
- Instagram is a place for sharing digital photos and has more than a billion active monthly users. Use images to reach out on the platform.
- LinkedIn is about making business connections. It's like a massive conference and a non-stop opportunity to network. Authoritative content speaks volumes on this platform.
- Twitter is all about short messaging and social sharing. Your posts should have personality and be memorable. Your posts should be timely, and you can try asking questions to promote engagement.
- YouTube is about learning - but you have to keep it fun. Be helpful, solve problems and stay entertaining, and you'll go a long way on the video-sharing site.
- Pinterest requires inspirational content - because that's primarily why we visit the platform. You can use educational content and visuals on Pinterest to stand out.
There's a lot more great information in the original article, including how to choose channels for your own aims. It's well worth a read!