According to Bloomberg, Twitter is at present considering more than one new subscription and revenue options aimed at reducing the company's reliance on ads. This is from Bloomberg:
|"At least one idea being considered is related to "tipping," or the ability for users to pay the people they follow for exclusive content, said the people, who asked not to be named because the discussions are internal. Other possible ways to generate recurring revenue include charging for the use of services like Tweetdeck or advanced user features like "undo send" or profile-customization options."|
Among those potential options were 'undo send' and custom color tools for profiles. So, this isn't a new thing at Twitter HQ but it appears to have progressed past the idea stage. This could be down to investor pressure in the wake of Twitter spending a lot on acquisitions in recent times.
I'd be interested to hear people's views on this. How do you guys feel about paying for content or features on Twitter?