A new article on Social Media Today
reports that, with 2021 hopefully set to be a year that sees the economy getting back to normal after the global pandemic, many companies are now eyeing plans for the future. On the back of that, LinkedIn just published a new digital magazine called 'Return to Growth 2021.' The publication outlines a range of insights, case studies, interviews and tips all aimed at helping businesses to map out a more effective marketing strategy for the rest of this year.
"Few could have predicted how profoundly the business landscape would be disrupted by the COVID-19 pandemic. Equally though, few could have predicted how dynamically marketers would respond. Everywhere you look, there are businesses innovating new solutions, new ways to bring them to market, and new ways to create value for themselves and their customers. And everywhere you look, you find marketers driving this process forward. |
We believe that 2021 represents a moment for B2B marketing. It's not an easy moment or a comfortable one, but it's a moment that can redefine your ability to influence business strategy, align with functions like sales and finance, build resilient, responsive organizations and drive growth now and into the future."
The magazine is 47-pages long, and it includes a range of insights, with a bunch of expert notes on how to plan your strategic recovery, as well as LinkedIn usage stats and notes, and campaign tips with planning advice. The author says there are some great insights here for marketers currently looking to plan for recovery from the disruptive effects of 2020. You can download the magazine for later if you haven't got time to read it right now. There's a link in the original article!