New figures from the visual social network suggest it's easier than ever before, as monthly average users (MAUs) have increased 37% globally. Americans remain the main source of Pinterest's revenue and a goldmine of opportunity for marketers to reach and inspire new audiences.
- Pinterest reported $582M in Q4 2020 revenue from the U.S., and an additional $123M worldwide.
- With growth in every quarter, Pinterest grew its revenue from just over $1B in 2019 to $1.69B for 2020.
- Pinterest's Popularity Now Rivals TikTok & Snapchat
- Pinterest has done well since taking the platform public on 18th April 2019, finishing out Q4 2020 with 98 million U.S. MAUs.
- That marks a rate of growth of 46% internationally and 11% in the U.S over last year.
- This active user volume puts Pinterest in the same popularity realm as TikTok, which was reported to have approximately 100 million users as of August 2020.
- Similarly, Snapchat was reported to have 108 million U.S. users in January 2021.
If you plan to construct your own marketing strategy or you're looking for effective channels for clients, Pinterest is right up there in usage with TikTok and Snapchat.
- Women were the primary audience to embrace Pinterest when the platform first launched, and still account for 60% of the global platform's users; however, the company stated in a post on 31st July last year that:
|"Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too. Pinners engaging with shopping surfaces on Pinterest has grown over 85% in the past six months."|
- You'll find Boomers on Pinterest, too. The platform says this is the demographic behind "Nomad normal" and "Getaway car" searches as they look to escape pandemic lockdown.