13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

Pinterest is Closing In On TikTok & Snapchat gaining +37% Monthly Users

by WarriorForum.com Administrator
11 replies
A new article on Search Engine Journal reports that Pinterest continues to build up its audience and add features to help marketers connect with Pinners, as monthly active use and revenue grow.



New figures from the visual social network suggest it's easier than ever before, as monthly average users (MAUs) have increased 37% globally. Americans remain the main source of Pinterest's revenue and a goldmine of opportunity for marketers to reach and inspire new audiences.
  • Pinterest reported $582M in Q4 2020 revenue from the U.S., and an additional $123M worldwide.
  • With growth in every quarter, Pinterest grew its revenue from just over $1B in 2019 to $1.69B for 2020.
  • Pinterest's Popularity Now Rivals TikTok & Snapchat
  • Pinterest has done well since taking the platform public on 18th April 2019, finishing out Q4 2020 with 98 million U.S. MAUs.
  • That marks a rate of growth of 46% internationally and 11% in the U.S over last year.
  • This active user volume puts Pinterest in the same popularity realm as TikTok, which was reported to have approximately 100 million users as of August 2020.
  • Similarly, Snapchat was reported to have 108 million U.S. users in January 2021.

If you plan to construct your own marketing strategy or you're looking for effective channels for clients, Pinterest is right up there in usage with TikTok and Snapchat.
  • Women were the primary audience to embrace Pinterest when the platform first launched, and still account for 60% of the global platform's users; however, the company stated in a post on 31st July last year that:

"Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too. Pinners engaging with shopping surfaces on Pinterest has grown over 85% in the past six months."
  • You'll find Boomers on Pinterest, too. The platform says this is the demographic behind "Nomad normal" and "Getaway car" searches as they look to escape pandemic lockdown.
#37% #closing #gaining #monthly #pinterest #snapchat #tiktok #users
Avatar of Unregistered
  • Profile picture of the author LilyMunday
    I've been posting 3 pins every day for the last week and am amazed at the traffic, clicks, and saves that I am getting. Definitely worth the time investment.

    Pinterest is a good time investment and your figures show it.

    I enjoyed the read, thanks.
    {{ DiscussionBoard.errors[11649604].message }}
    • Profile picture of the author josefnew
      Originally Posted by LilyMunday View Post

      I've been posting 3 pins every day for the last week and am amazed at the traffic, clicks, and saves that I am getting. Definitely worth the time investment.

      Pinterest is a good time investment and your figures show it.

      I enjoyed the read, thanks.

      Great! Is there any special trick or system used to maximize your results?
      Signature
      Get the bustline that gets you attention
      from Guys without going
      under the knife!

      {{ DiscussionBoard.errors[11649773].message }}
  • Profile picture of the author thatweirdkid
    I didn't really think Pinterest could measure up to Snapchat in the aspect of monetizing social media. This is coming as huge news.
    {{ DiscussionBoard.errors[11649682].message }}
  • Profile picture of the author UrMotomoto
    i think tik tok less popular than snapchat. thanks for sharing info .
    {{ DiscussionBoard.errors[11651987].message }}
  • Profile picture of the author Zoey141
    Thanks, this discussion is real interesting.
    {{ DiscussionBoard.errors[11652178].message }}
  • Profile picture of the author mohitensett
    Pinterest is a future of marketing. I have personally expereince a great boost up in my marketing strategy with Pinterest. However there are some downside, Its Ads are expensive and does'nt offers good conversion.
    {{ DiscussionBoard.errors[11655193].message }}
    • Profile picture of the author SanchoWebmaster
      Yo, can u please explain to me, how to lean traffic to other resources from Pinterest? For example, how to get leads for ecommerce from pin?
      {{ DiscussionBoard.errors[11658456].message }}
  • Profile picture of the author Stephen Penn
    Informative piece. Would like to use pinterest for ecomm.
    {{ DiscussionBoard.errors[11655533].message }}
  • Profile picture of the author gavinanthonywilson
    Pinterest is a literal gold mine, especially for those who're looking to start a blog. Thanks for the update!
    {{ DiscussionBoard.errors[11658034].message }}
  • Profile picture of the author buysoundcloudlikes125
    This is very beneficial for you. If you have cross millions of users monthly then it grows your account awareness.
    {{ DiscussionBoard.errors[11662337].message }}
  • Profile picture of the author NKenAlt
    I've never really thought about using Pinterest as a marketing avenue to be honest, but having read this I might start trying it.
    {{ DiscussionBoard.errors[11662422].message }}
Avatar of Unregistered

Trending Topics