A new article on Social Media Today reports that Facebook has just announced a selection of new monetization options for creators, with a focus on short video clips - which could put more pressure on TikTok.



Facebook just announced that short-form video creators will be able to monetize content as short as one minute long, "with a minimally interruptive ad running at 30 seconds."

The move could mean TikTok users might defect to Facebook. The company seems particularly interested in short-form content like Stories:

Facebook is also exploring other in-stream ad formats "that increase engagement through rewards or product interaction". So, is this going to be a massive concern for TikTok? Facebook is also updating its eligibility criteria for in-stream ads. To qualify for monetization, creators now need:

• 600,000 total minutes viewed from any combination of video uploads - on-demand, Live and previously Live - in the last 60 days.
• Five or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with our Content Monetization Policies.

Indeed, Live is another key area of focus. Facebook has opened up its live video monetization options to more creators. The company is also seeking to increase awareness of its live-stream Stars gift-giving program. That could eventually see more users donating to their favorite streamers via Stars while also promoting the potential of Stars monetization.