Instagram Just Shared Some Great Tips on Effective Influencer Marketing

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A new article on Social Media Today says if you're looking to tap into the power of influencer marketing in order to try and maximize your social media marketing efforts, then influencer partnerships can have a huge impact on campaign success, especially on more creative, visual platforms. That's mainly because understanding the ins and outs of each of those things is precisely what influencers work on, day-in and day-out.

Collaboration could give your brand a major boost, and if you are looking to get started with influencer marketing, Instagram recently shared some tips to help. Jules Lund is the founder of Tribe, an online marketplace for branded content. Lund offers three key tips for your influencer marketing approach:
  • Tapping into Customer Creativity: Lund advises you should look to utilize UGC and influencer content through your campaigns to boost engagement and brand resonance: "This content is authentic, from real people, and so it performs - because who better to create content that customers love than customers themselves."
  • Finding Happy Customers and Sharing Their Stories: Lund also says brands should celebrate their happy customers by using their stories to better connect and communicate about their business.

"I'd pay to share that story. So, I'd turn their content into a social ad from a brand account, and then I'd turn their content into a branded content ad from the creator's account, and then I'd compare the two. I'd be using small amounts to test and learn from different audiences, different formats, different objectives, and when I found winners, I'd cut the rest and supercharge those."
  • Using Branded Content Ads: The final key tip is to utilize Facebook's branded content ads so you can maximize that more personal, connective messaging. You can also add a CTA. That will make posts more responsive, so you get the added credibility of the message coming from a person, as opposed to a brand handle, and the capacity to focus that messaging onto the most receptive audiences.
#effective #great #influencer #instagram #marketing #shared #tips
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  • Profile picture of the author roedenly
    Why Instagram server was down a few days ago? Does anyone know?
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  • Profile picture of the author Ugger Team
    Thanks to share.
    I've a question.
    We developed a tool to analyse influecers Instagram pages. This is an extension for Google Chrome and free for ever.
    How we can promote this tool easily for marketers?!
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  • Instagram increases traffic in a short time. Instagram is a very perfect way to make an influencer.
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