Collaboration could give your brand a major boost, and if you are looking to get started with influencer marketing, Instagram recently shared some tips to help. Jules Lund is the founder of Tribe, an online marketplace for branded content. Lund offers three key tips for your influencer marketing approach:
- Tapping into Customer Creativity: Lund advises you should look to utilize UGC and influencer content through your campaigns to boost engagement and brand resonance: "This content is authentic, from real people, and so it performs - because who better to create content that customers love than customers themselves."
- Finding Happy Customers and Sharing Their Stories: Lund also says brands should celebrate their happy customers by using their stories to better connect and communicate about their business.
|"I'd pay to share that story. So, I'd turn their content into a social ad from a brand account, and then I'd turn their content into a branded content ad from the creator's account, and then I'd compare the two. I'd be using small amounts to test and learn from different audiences, different formats, different objectives, and when I found winners, I'd cut the rest and supercharge those."|
- Using Branded Content Ads: The final key tip is to utilize Facebook's branded content ads so you can maximize that more personal, connective messaging. You can also add a CTA. That will make posts more responsive, so you get the added credibility of the message coming from a person, as opposed to a brand handle, and the capacity to focus that messaging onto the most receptive audiences.