Pinterest Has Expanded Shopify Integration Worldwide

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A new article on Search Engine Journal reports that Pinterest has just expanded its partnership with Spotify to take in 27 new countries.

That means 1.7 million merchants will now be able to turn products form their e-commerce store into shoppable pins. The app first rolled out in Canada and the US. It lets merchants upload their product catalogues and then convert their products into pins. Users can then buy them without leaving the platform, so it's a pretty smooth process.

On top of expanding this to cover more the globe, Shopify is adding support for multiple product feeds, and the ability to market products via dynamic retargeting ads. Here are the key points:
  • Expansion to 27 More Countries
  • Shopify offers a free app that merchants can install on their site to upload their product catalogs to Pinterest.
  • Uploading a product catalog to Pinterest gives merchants the ability to publish shoppable product pins.
  • It can take up to 48 hours for a product catalog to sync for the first time, but after that, it will automatically update every day.
  • The use of Shopify's Pinterest app was previously limited to merchants in North America. Now it's available worldwide.
  • Countries where the app is available include Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom, United States.

Pinterest is an inspiring place to shop, and we're excited to expand our partnership with Shopify to help merchants in 27 more countries grow their presence on Pinterest globally. Small and medium business, in particular, have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent.
#expanded #integration #pinterest #shopify #worldwide
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