The quick and easy way to find the perfect influencers for your bran
The helpful folks at Marketing Land say that finding influencers usually proves to be the biggest challenge for those who run campaigns, so they've produced a guide for finding them.
The author says marketers have fewer and fewer ways to reach customers and lead them to a purchase decision. Yes, social media and digital marketing opened up a new world, but they also made our audience less impressionable to cookie-cutter marketing tactics. They got tired of clichéd slogans, learned how to use ad blockers, and developed banner blindness.
People seem to choose brands that represent something more than just a product. That's why authenticity has become such a big deal, but building trust is a slow process. Luckily, there are influencers out there who already have that trust:
The author says that influencer marketing is one of the best tactics social media has to offer because:
The author says the very best influencers understand and convey your values, tone of voice, and public image.
How to classify influencers on social media
That's done by follower count:
Bigger isn't always better. Upfluence reports that micro-influencers have a higher engagement rate across social platforms.
The author says marketers have fewer and fewer ways to reach customers and lead them to a purchase decision. Yes, social media and digital marketing opened up a new world, but they also made our audience less impressionable to cookie-cutter marketing tactics. They got tired of clichéd slogans, learned how to use ad blockers, and developed banner blindness.
People seem to choose brands that represent something more than just a product. That's why authenticity has become such a big deal, but building trust is a slow process. Luckily, there are influencers out there who already have that trust:
- According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective.
- The same report discovered that finding influencers remains the most significant challenge for those who run campaigns in-house.
The author says that influencer marketing is one of the best tactics social media has to offer because:
- It helps you reach your target audience.
- It facilitates an authentic connection with your company.
- It acts as social proof: potential customers view influencers as clients who can vouch for your product. The trust people have in an influencer is extended to your brand.
- It acts as a shortcut to convey your brand's values.
The author says the very best influencers understand and convey your values, tone of voice, and public image.
How to classify influencers on social media
That's done by follower count:
- Macro-influencers boast anywhere from 500K followers
- Midi-influencers - 100K to 500K
- Rising influencers - 50K and 100K
- Micro-influencers have up to 50K
Bigger isn't always better. Upfluence reports that micro-influencers have a higher engagement rate across social platforms.
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