A writer on Social Media Today reveals that their young kids watch a lot of influencers on their favorite YouTube channels, switching through clips on the lounge room TV. The responsible parent prefers they watch on the main TV as opposed to an iPad because they can monitor what they're watching and ensure they don't veer down the wrong path. It's led them to notice that that the presenters all have a defined presentation style, down to the words they use, the expressions - and importantly, their opening video greetings.
The writer says all influencers tend to open their videos the exact same way - and with many, the phrase they use seems to be: "Hey guys." That's according to YouTube's latest research report, which is based on over a million clips from some of its most popular platform stars:
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"You might not think about it much, but the first words a creator uses to greet their audience are pretty important. And the more popular the creator, the more likely that opening will become a signature sign-on. But of late, we (and a lot of other people) have noticed that one greeting, in particular, seems to have become fairly ubiquitous: "Hey guys." Which got us wondering about where it might rank among all the other ways creators start their shows."
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Indeed, "Hey Guys" was used in 36% of the videos, making it the most popular opening line by far. YouTube's new report includes examples of videos using the greeting, while it also lists the other popular opening statements within the dataset, as well as how their usage has changed over time. "Hey Guys" has actually always been the most used greeting, while others have switched around.
YouTube has also broken down the results by category to see if the same trends hold up.
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"The dominance of "Hey guys" isn't absolute. When you break things down and look at distinct categories, other greetings assert themselves. Fitness channels, for example, favor "What's up" (your heart rate, maybe?), while travel channels opt for "Good morning" (signaling the sunrise-like possibilities that lie waiting beyond the horizon. Or something.)."
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