Infographic: LinkedIn Has Just Shared Insights Into the Benefits of a Combined 'Brand and Demand' Ad

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A new article on Social Media Today reports that LinkedIn has published some new insights into the benefits of brand and lead-gen marketing, and how using both in a balanced, strategic approach can ultimately generate better results for your business.

LinkedIn just shared reports into varying marketing approaches, and how brands are seeing success with each. The findings are based on research with over 4,000 marketers from around the world, who provided their feedback on the results they've seen from each focus. The data shows that while B2B brands remain largely focused on lead gen, enhancing your brand presence can also have significant benefits that will contribute to your overall results. LinkedIn has collected the data into the below infographic. Some valuable notes, worth considering in your marketing approach.

#benefits #brand #combined #demand #infographic #insights #linkedin #shared
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  • Profile picture of the author susan2015parker
    For narrow targetting, I use LinkedIn automation tools that help me find the right prospects. I use it for hyper-targeting because LinkedIn is a large platform and there are so many people on it.
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