How Social Media Can Benefit Your Business

10 replies
Social Media for business is the interrelating and sharing information with customers online, in real-time. This helps you to better reach your customer base, create networks, promote and sell your services and products.
Before starting to use this approach, you should know what are some of the pros and cons involved, as it's very easy to get carried away.

Social media can help you to know what are people's perceptions of your business, and increase interaction with clients and customers. You can also use it for promotional giveaways, mobile applications, and advertising.

Social media has the potential to cause your business to:
• accelerate the movement of traffic to your website and improve its ranking in search engines.
• set up customer networks and promotion to up revenue
• carry out market research and cut marketing costs
• improve pm the way you conduct business by swapping ideas
• build your brand
• take on specialized staff through job networking websites like LinkedIn
• enhance your market reach, as well as global markets
• attract customers, nurture customer allegiance and receive customer feedback

Social media will not be fitting for all businesses. If you are unprepared and launch your social media presence without planning, you will, most likely, end up wasting valuable time and money.

Please be mindful that:
• deceptive or incorrect claims made on your social media (by a client, a customer, or your business) can be challengeable under consumer law. You could be penalized if a customer fan posts inaccurate or false information that's mostly competitor-related
• neglecting to vigorously manage your social media presence can result in zero benefits
• social media is immediate and requires monitoring daily
• you may have need of added resources to manage your presence online
• not having a clear strategy for social media or marketing will result in no benefits

Whatever risks there might be, having a social media plan and organizing your procedures and policy prudently beforehand can aid you in managing them.
#benefit #business #media #social
  • Profile picture of the author Frank Donovan
    Hi Gary

    This is the social media section, so I'd imagine most reading this already recognize that social media can benefit their business. You've listed several generic points, but it would be more interesting - and perhaps more useful to other members - if you could tell us how you've used social media to benefit your own business.

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    • In our business, we use social media as an extension of our website and customer support. It's a way for us to continue engaging with them outside of email and chat support, making sure they have the information that they need. We've also found ways to integrate social media ads in our sales funnel for specific campaigns.
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  • Profile picture of the author Monetize
    Your post is very timely. I recently enrolled in a social media
    certificate program to gain a better understanding of ways it
    can be used to enhance my online activities. I am going to
    use more FB ads to promote my sites and some other things
    I'm doing right now, I think the possibilities of SM are limitless.
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  • Profile picture of the author carbikemoversindia
    Social Media increase the brand promotion and visibility of the business.
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  • Profile picture of the author Leadnetwork
    We are using social media as well, especially Linkedin and FB, I'm convinced that every business had to have this minimum to be engaged with their users and partners. They are also a great platforms to get a new partnership opportunities and develop their brand awareness.
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  • Profile picture of the author Bella zanny
    Social media will improve brand awareness and visibility
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  • Profile picture of the author mobiosolutions
    Social media can help your business to attract customers, get customer feedback and build customer loyalty, exchange ideas to improve the way you do business.
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  • Profile picture of the author Leadnetwork
    Nowadays, it's one of the most important parts of any marketing strategy. So, no need to talk about how important it is, it's clear. More important how you use this opportunity to create your brand awareness easy and fast
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  • Profile picture of the author susan2015parker
    Social media has become the centre of marketing because people usually hang out on these platforms. I am using LinkedIn and I also use LinkedCamp to find my ideal leads on this platform.
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  • Profile picture of the author Dan Tran
    Not agree more
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