Clubhouse Announces New Hires, First Funding Recipients, as it Refines its Focus on Content

by WarriorForum.com Administrator
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According to Social Media Today, Clubhouse has found itself in an increasingly uphill battle to maintain audience attention, pitted against far better-resourced opponents who are looking to tap into the trend that it originated, and essentially stunt the app's growth in order to keep their own users from drifting.



Which, of course, makes sense, but for Clubhouse itself, that means that it's at risk of losing out entirely, as fewer people download the app, and it struggles to open up access to every interested, potential user - while Twitter and Facebook, at the flip of a switch, are able to provide the same types of tools to millions of people, shutting Clubhouse's window just a little more with every update and expansion.

Clubhouse could really do with finding another, more unique angle - and that appears to now be its focus. Just this week, the platform has made several announcements which point to that next key shift, and could help Clubhouse carve out a more specific, differentiated niche and enable it to maintain its growth, despite the increased competition.
  • Clubhouse announced the first recipients of its 'Creator First' grants program, through which it will fund the development of a range of original programming from Clubhouse creators.
  • Clubhouse is also taking its original content push another step further with the hiring of Kelly Stoetzel, the former head of conferences and speaker curation at TED, as well as former Google engineer Justin Uberti, who had been heavily involved in Google's audio and video product offerings. As reported by Variety, Stoetzel, who's worked at TED for the past 17-years, will be tasked with recruiting more 'thoughtful people' to the platform:

"...including authors, scientists, academics and other creatives to use the app's interactive audio rooms. She'll also work with high-profile folks already on the platform, including Malcom Gladwell, Adam Grant, Amy Cuddy, Guy Raz, Dr Bernice King and Frances Frei."
#announces #clubhouse #content #focus #funding #hires #recipients #refines
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