Twitter Launches 'Twitter Blue,' the Platform's New, Paid Subscription Offering for Add-On Tweet Fea

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A new article on Social Media Today reports that, after testing the option, Twitter has now launched its new subscription service.

You've seen it in testing, and now it's here, with Twitter officially launching its new 'Twitter Blue' subscription service. This will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools:

"We've heard from the people that use Twitter a lot, and we mean a lot, that we don't always build power features that meet their needs. We took this feedback to heart and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level."
Twitter Blue will give users access to a range of new tools to enhance their tweet experience:
  • Undo tweets - enables users to retract their sent tweets within up to 30 seconds of posting, which could help in catching those small grammatical errors and mistakes, or to maybe re-think your text entirely. Twitter Blue subscribers will get access to a "customizable timer of up to 30 seconds" to click 'Undo' before the Tweet, reply, or thread gets posted to their timeline - so you can make it 10 seconds, 20 seconds, etc. It's not tweet editing, but based on what we know, this is likely the closest you'll ever get to an editing feature.
  • Bookmark Folders - This element enables users to categorize their saved tweets into assigned topic folders, providing more ways to manage content in the app. That, eventually, could be particularly handy for eCommerce listings in tweets, which Twitter is also currently developing.
  • Reader Mode - Reader Mode enables you to turn tweet threads into clutter-free, easy-to-read text so that you can read all the tweeted content in a single stream.
  • Color theme - Twitter Blue subscribers will also be able to select from a range of color options for their UX display. These options are actually already available on desktop, but this will provide the same alternative color settings within the Twitter app.
  • App icon - Twitter Blue subscribers will also get a new selection of custom app icons that they can use on their device.
  • Dedicated Support - And finally, Blue users will also get access to dedicated subscription customer support. How much priority subscriber requests are given, and how significant of an improvement that will be in response, will likely relate to Twitter Blye take-up, and how that relates to internal capacity.

Twitter Blue will first be made available to users in Canada and Australia and priced at $3.49 CAD/$4.49 AUD, respectively. Twitter plans to gather feedback from this initial test pool before making the option available to more regions.
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