
YouTube Adds New Tools To Detect Copyright Violations and Block Them Within the Upload Process

YouTube is adding a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in order to 'Prevent copies of these videos appearing on YouTube going forward' in the detection/removal options. When this box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech. The same process will also enable YouTube to alert creators when any similar content is uploaded if this box is ticked, with these additional, potential violations then displayed in the 'Copyright Match' tab within YouTube Studio.
Creators must ensure that they own exclusive worldwide rights to any video content they're claiming in this process, but if you do own the content, and you want to stop people uploading different versions, and re-using your material, then this new process will provide another measure to protect against misuse. In order to provide insight into how effective the process is working for your claimed content, YouTube is also adding a new listing of how many videos have been blocked from being uploaded due to your claim.

This is all worth knowing if you produce content for the platform. It could be a great, convenient way to protect your IP because it promises to stop people from even uploading a copy in the first place.
