According to Marketing.org, this new feature could be perfect for many advertisers to reach a new or specific type of audience if the tests go well.



Back in May, Facebook announced that it would start testing advertisements in virtual reality. Those tests are now about to go live. The advertisements, deemed "in-headset ads" by Facebook, are part of the company's exploration of ways for developers to generate revenue. Facebook, which develops the Oculus VR headsets, plans to monitor user interaction with the VR ads but did say that all Oculus ads will still have to follow Facebook's advertising rules. As such, users will still be able to use "controls to hide specific ads or hide ads from an advertiser completely." Facebook's announcement outlined the privacy policies for Oculus ads:

Privacy is a big issue for all users right now, and advertisements in virtual reality might be a step too far for many. Facebook has been caught in the middle of the broader privacy debate, especially as iOS 14 has cracked down on app tracking. However, this new opportunity could be the perfect way for many advertisers to reach a new or specific type of audience if the tests go well.