Spotify has entered the social audio space with the launch of Greenroom, which offers the option of turning live chats into podcast recordings. While this is a new product from Spotify, it's more a takeover of an existing app rather than the launch of something that was built from the ground up.
In March, the platform acquired Betty Labs, which owns a sports-focused audio app called Locker Room. Using Locker Room's existing code, the app has been given a fresh coat of paint, and many upgrades, to turn it into Spotify Greenroom. Anyone who previously had the Locker Room app downloaded will see that it's now become Greenroom.
While it used to cater only to sports fans, Greenroom now has a broad range of general interest groups about all kinds of topics. Greenroom allows Spotify users to join and host live audio conversations with groups of people from all over the world. Users can join Greenroom with their Spotify credentials. Upon initial login, users will be guided through an onboarding process that helps the app tailor content to individual interests. It offers the same key features as other social audio offerings, such as Clubhouse, Twitter Spaces, and Facebook's Live Audio Rooms.
Greenroom's rooms can currently host up to 1,000 participants at a time, and that number may grow as the app matures. Spotify's new app isn't just a clone of other social audio tools. There are a number of unique features that set it apart from the competition. Live audio sessions are recorded by Spotify. That enables users to turn their rooms into podcasts that can be listened to on-demand through Spotify at any time. Users can participate in live text chat while listening to others speak.