Here Are Four Powerful Facebook Ads Targeting Options
A new article on Search Engine Journal asks if you're making the most of Facebook's powerful ad targeting options? Time to see if you can up your social PPC game with these tips.
Facebook has figured something out: a lot of times, folks don't want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. Let's look at some of the most powerful ones that you can use starting right now.
Facebook has figured something out: a lot of times, folks don't want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. Let's look at some of the most powerful ones that you can use starting right now.
- Video Behavior Remarketing: Within the Engagement options, choosing Video gives you a small screen with a drop-down for the behavior you want to isolate. Once you pick the behavior you want to create an Audience from, you can also choose the length of time to include and then the specific video.
- Lead Ad Engagement: Lead ads are a great way to drive building your email list for a relatively low cost. These ad units allow users to submit things like their name, email, and many other fields of your choice within the unit, without having to leave and go to a landing page. There are several options for Engagement targeting based on their interaction with your lead ad unit.
- Page Engagement: The name of this one is a little misleading; it cites your page, but actually also applies to the ads you create or messages sent to your page. If you tend to get a lot of social interaction on your posts, this can be a great way to continue interacting with users who took the time to interact with you. The option to interact with users who sent a message to your Page is also intriguing, as it coincides with the ability to have ads drive to Messenger to start those conversations in the first place.
- Instagram Business Profile Interaction: This option is a nice crossover, especially for businesses that may have a healthy Instagram following but are struggling to replicate it on Facebook. Much like the Page options on the Facebook side, this allows you to create ads based on Facebook behaviors. This is also highly effective for brands that are focused on images, such as apparel, allowing them to use their fan base on Instagram to drive their messaging and targeting on Facebook.
