YouTube Just Rolled Out New Tools & Resources For Small Biz Owners
A new article on Search Engine Journal reports that YouTube has just rolled out some new tools and resources for business owners as part of Google's International Small Business Week event.
YouTube has just launched some new tools and resources for small business owners, including a step-by-step guide to growing a channel and a streamlined process for creating ads. This is part of Google's International Small Business Week, which includes a number of initiatives aimed at small business owners.
79% of small businesses with a YouTube channel agree that publishing videos helps with getting found by customers.
An estimated 82% of global digital consumer traffic will be video by 2022.
72% of small businesses feel that getting started on YouTube is easy.
65% of small business YouTube channels say they use YouTube to showcase their products and services.
85% of viewers turn to YouTube for fresh content.
YouTube has also just published a free step-by-step guide designed to help business owners launch a channel, establish an online presence, and reach new customers. These are the chapters included in that guide and a quick summary of what each of them covers.
Launching a Channel
This chapter covers the basics of creating a personal channel or a brand account, personalizing a channel with a custom name, description, URL, and contact information, branding a channel by utilizing YouTube's layout and branding options, uploading a video, writing a title and description, and selecting a thumbnail - and more.
Creating Videos
This chapter covers planning a video prior to filming, tips for filming with a phone, the ABCDs of effective creative, and using Google's Video Maker to create videos with existing clips.
Live Streaming on YouTube
This chapter covers verifying a YouTube channel, adjusting account settings to enable live streaming, streaming from desktop, and streaming from a phone.
Getting Started With YouTube Ads
This chapter covers creating a Google Ads account, setting up and launching a campaign, and measuring results.
YouTube has just launched some new tools and resources for small business owners, including a step-by-step guide to growing a channel and a streamlined process for creating ads. This is part of Google's International Small Business Week, which includes a number of initiatives aimed at small business owners.
79% of small businesses with a YouTube channel agree that publishing videos helps with getting found by customers.
An estimated 82% of global digital consumer traffic will be video by 2022.
72% of small businesses feel that getting started on YouTube is easy.
65% of small business YouTube channels say they use YouTube to showcase their products and services.
85% of viewers turn to YouTube for fresh content.
| "For small businesses, the trend toward video represents a huge opportunity for growth. Put video and YouTube at the heart of your online strategy and see better results today - and in the long term." |
Launching a Channel
This chapter covers the basics of creating a personal channel or a brand account, personalizing a channel with a custom name, description, URL, and contact information, branding a channel by utilizing YouTube's layout and branding options, uploading a video, writing a title and description, and selecting a thumbnail - and more.
Creating Videos
This chapter covers planning a video prior to filming, tips for filming with a phone, the ABCDs of effective creative, and using Google's Video Maker to create videos with existing clips.
Live Streaming on YouTube
This chapter covers verifying a YouTube channel, adjusting account settings to enable live streaming, streaming from desktop, and streaming from a phone.
Getting Started With YouTube Ads
This chapter covers creating a Google Ads account, setting up and launching a campaign, and measuring results.
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