Head of Instagram, Adam Mosseri, just announced further expansion into video as he states that his company's app is about more than just photo sharing. In a video published to social media, Mosseri said that Instagram is currently building out new experiences in four key areas.
The company's first priority is creators and helping them earn a living with new monetization features. Mosseri recognizes there's been a shift in power from institutions to individuals across industries, and he wants to move Instagram in that direction.
Second in priority is video, which is seeing an immense amount of growth online on all major platforms right now. Mosseri says Instagram needs to lean into video more and later explains how he plans to do that.
A third area Instagram plans to expand on is shopping. The pandemic accelerated the shift of commerce from offline to online, moving the industry ahead by a number of years. Instagram is trying to capitalize on that trend.
The fourth area Instagram plans to build out is messaging, which Mosseri says has become the primary way people connect with their close friends on the app. Over the past five years, communication has shifted away from feed posts and stories and moved toward DMs.
"We're also going to be experimenting with how do we embrace video more broadly -- full screen, immersive, entertaining, mobile-first video. And so you'll see us do a number of things, or experiment with a number of things in this space over the coming months. |
Now we have an idea of where we want to end up in a half a year or a year's time, but I'm sure things are going to change many times between now and then. This isn't something that we can just do overnight. So you'll see us iterate and try and be very public about what we're doing and why with videos like this one."