Instagram Says it's No Longer a Photo Sharing App

by Administrator
4 replies
A new article on Search Engine Journal reports that Adam Mosseri, Head of Instagram, just shared plans to expand the app into more areas than just photo sharing, such as video and shopping.

Head of Instagram, Adam Mosseri, just announced further expansion into video as he states that his company's app is about more than just photo sharing. In a video published to social media, Mosseri said that Instagram is currently building out new experiences in four key areas.

The company's first priority is creators and helping them earn a living with new monetization features. Mosseri recognizes there's been a shift in power from institutions to individuals across industries, and he wants to move Instagram in that direction.

Second in priority is video, which is seeing an immense amount of growth online on all major platforms right now. Mosseri says Instagram needs to lean into video more and later explains how he plans to do that.

A third area Instagram plans to expand on is shopping. The pandemic accelerated the shift of commerce from offline to online, moving the industry ahead by a number of years. Instagram is trying to capitalize on that trend.

The fourth area Instagram plans to build out is messaging, which Mosseri says has become the primary way people connect with their close friends on the app. Over the past five years, communication has shifted away from feed posts and stories and moved toward DMs.

"We're also going to be experimenting with how do we embrace video more broadly -- full screen, immersive, entertaining, mobile-first video. And so you'll see us do a number of things, or experiment with a number of things in this space over the coming months.

Now we have an idea of where we want to end up in a half a year or a year's time, but I'm sure things are going to change many times between now and then. This isn't something that we can just do overnight. So you'll see us iterate and try and be very public about what we're doing and why with videos like this one."
#app #instagram #it’s #longer #photo #sharing
Avatar of Unregistered
  • Profile picture of the author N1coleW
    I guess Instagram is losing it's identity like a social media platform for everyone where you can post mostly photos and less videos. It will be TikTok number 2
    {{ DiscussionBoard.errors[11672049].message }}
  • Profile picture of the author JamesMill
    This has been a long-time goal of theirs as they started feeling the heat with Snapchat back in the day and now heavily with TikTok. Unfortunately, Instagram is just a very reactive platform these days just to keep up with the majority stake of people's attention but I do think it is dwindling regularly.

    Do I think Instagram or facebook will go extinct any time soon as we saw with Myspace? No. The complex is too large and the advertising opportunities are far too supported / effective for that to happen for at least another 5 years. We'll see I suppose.
    {{ DiscussionBoard.errors[11672158].message }}
  • Profile picture of the author N1coleW
    For sure, we will see how it will go. Maybe they are trying to bring something new to the platform and stay in trends like Snapchat and TikTok. From my point of view it have to be something more brilliant
    {{ DiscussionBoard.errors[11672174].message }}
  • Profile picture of the author superowid
    Everything will be the same...!!

    Hard time to keep promoting business? Don't worry!
    . . . . . Let me help cutting your ad production cost! . . . . .
    {{ DiscussionBoard.errors[11672748].message }}
Avatar of Unregistered

Trending Topics