Five Reasons Your Facebook Ads Aren't Converting and How to Improve Them

by WarriorForum.com Administrator
8 replies
A new article on Search Engine Journal reports that Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues.



The author says that if your Facebook advertising campaign isn't generating enough conversions, there are some creative fixes that can significantly increase your conversion rate. Facebook advertising, in conjunction with PPC advertising, is a powerful tool with a tremendous ROI. But to generate a return, you need sales. Here are five possible reasons why your Facebook advertising campaign isn't generating enough conversions and some creative fixes to significantly increase your conversion rate:
  • You Don't Have Enough Audience Data: Unlike Google Ads, Facebook Audiences require you to make judgment calls about your customers and to complete the research up front, before creating a campaign. Here, you can start off with about half a million impressions at a modest spend and gather some valuable engagement data, such as who is clicking on your ads and what people, if any, are converting.
  • Your Targeting Parameters Need More Optimization: The most important part of any campaign is audience creation. Unfortunately, poorly optimized targeting parameters could mean wasted ad spend. Many businesses go too broad in their targeting and don't properly account for device usage. To cut down on targeting errors and hyper-focus your parameters, create a buyer persona and upload all of the relevant details you can into your custom audiences.
  • Facebook Users Aren't Shoppers: Unlike with Google Ads, Facebook users are not using the platform to shop. They are using Facebook to interact with friends and family and share content. You've probably engaged with a sponsored post but not actually made a purchase plenty of times. Maybe you purchased from the brand later, but most people aren't necessarily intent on making a purchase when they click on your ad, especially from a mobile device. When conversions are low, consider using Facebook lead ads, video ads, or even dynamic ads for ways to get people into your funnel.
  • You Aren't Segmenting Ad Campaigns: Your ad creative and messaging will only apply to certain segments of your audience. If your ads are driving a lot of impressions but few clicks and even fewer conversions, consider implementing A/B split testing. Creating separate audiences based on different conversion goals and previous engagement can help you create hyper-targeted messages that resonate more.
  • The Problems Run Deeper in Your Funnel: If people are clicking on your ads and not converting, there could be problems with your website or landing page that run deeper than your ad copy. Issues could arise from inconsistent messaging, poor UX and loading times, thin content, or unappealing value offer. Track your conversions using the conversion pixel and your bounce rate using Google Analytics.
#ads #aren’t #converting #facebook #improve #reasons
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  • Profile picture of the author sarasmith001
    This information is very informative.. Thank you to the writer!
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  • Thank you for give me help full information..
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  • Profile picture of the author JamesMill
    Absolutely insightful, thank you!
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  • Profile picture of the author N1coleW
    So true, but I think it might apply to every social media platform. But thank you for sharing anyway
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  • Originally Posted by WarriorForum.com View Post

    • Facebook Users Aren't Shoppers: Unlike with Google Ads, Facebook users are not using the platform to shop. They are using Facebook to interact with friends and family and share content. You've probably engaged with a sponsored post but not actually made a purchase plenty of times. Maybe you purchased from the brand later, but most people aren't necessarily intent on making a purchase when they click on your ad, especially from a mobile device. When conversions are low, consider using Facebook lead ads, video ads, or even dynamic ads for ways to get people into your funnel.
    I think this is the misconception that a lot of Facebook advertisers have. They expect Facebook users to buy through Facebook. They don't. Facebook works better when you put it in the upper levels of your funnel.
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  • Profile picture of the author Jamell
    Very useful .I will most certainly start collecting data to get a better understanding of my audience and I definetly wouldn't be going too broad .
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  • Profile picture of the author erealmz
    This makes FB advertising sound complex... Especially to people new to IM. Is there a "masterclass" that we can access that goes into greater detail about FB ad conversations?
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    There are an unlimited number of potential future selves. Are you going to become the one you want to be? or the one that just... is?

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  • Profile picture of the author Razak Bashiru
    That's good.
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  • Profile picture of the author Bella zanny
    This is awesome.. So informative
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