The mini-site is fairly straightforward. The main listing displays a range of Facebook ad tips, one-by-one, with a 'Load more' prompt at the bottom to generate more examples of relevance. You can also filter the display by ad format, industry, region and more to get more specific creative notes of relevance to your brand niche.
For each of the listed examples, you can also forward them via various options, check where that specific note was sourced from, and access relevant case studies which underpin each stat. You can also download each visual for sharing and re-use, which expands the specific point into a larger graphic.
There's not a lot to it, functionally, but it may help you to refine your Facebook ad process, with a heap of helpful notes and pointers that can further guide your strategy and get you thinking about new ways to optimize your Facebook ad campaigns.
And with the impacts of Apple's ATT update now permeating through the Facebook ads ecosystem, testing out new optimizations and processes will become increasingly important, especially for smaller advertisers who are likely to be more adversely impacted by the reduction in audience data available.
For some users out there, this could well become a valuable resource. If you're running Facebook ads or even just considering starting a campaign, it may well be worth taking a few minutes to scan through the tips.