A new article on Social Media Today reports that Clubhouse may have lost its initial buzz, as the bigger players look to add in competing audio social elements and features designed to negate its growth, but the upstart platform still has a few tricks up its sleeve.



Clubhouse has just announced that it's partnering with TED to share exclusive content from TED's roster of thought leaders and experts, which could help to keep users coming back to the app. This from Clubhouse:

In May, Clubhouse hired Kelly Stoetzel, the former head of conferences and speaker curation at TED, as part of its talent sourcing team. Stoetzel had worked with TED for more than 17 years, and it's that connection that's paved the way for this new content partnership. Stoetzel added:

Clubhouse downloads have slowed a lot since its early success, and much of its new growth comes from new markets, like India and Brazil. Having a stronger content line-up will help, no doubt, and it will likely see Clubhouse get more listeners coming back to the app. However, it's still in invite-only mode, which limits further growth.