Facebook is Making Facebook Pay Available as a Payment Option on Third Party Websites

by WarriorForum.com Administrator
7 replies
A new article on Social Media Today reports that as eCommerce becomes a bigger focus, a key element within this is payments and facilitating more, easier ways for users to quickly make purchases in-stream, with minimal disruption to their in-app experience.



Apple is currently working on expanding its payment systems, with the incorporation of a new pay by installments element for Apple Pay, and now Facebook is also looking to broaden its payment reach by making Facebook Pay available as a checkout option on third-party websites:

People already use Facebook Pay to send money, shop, donate and more, across Facebook apps and services. Now, for the first time, we're extending Facebook Pay availability beyond our own platforms to businesses who want to provide a seamless checkout experience for their customers on their own websites.

Starting this August, businesses in the US who use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their websites, giving their customers the ability to speed through checkout without having to re-enter their payment information. We're starting the rollout with Shopify merchants and expect to expand availability with more platforms and payment service providers over time.

If users get used to paying via Facebook Pay in more ways, that'll make them more likely to purchase more readily through the same on Facebook and Instagram as well. The process will also give Facebook more direct transaction data, which could help it better attribute ad response, despite losing access to a lot of user activity insight as a result of Apple's recent ATT data tracking update. Facebook does make a specific note that any payment details through Facebook Pay are encrypted. However, the platform would still have data on people's purchases.
#facebook #making #option #party #pay #payment #websites
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  • Profile picture of the author Jamell
    I welcome this news but I want to see the payment option expanded to Bermuda .
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  • Profile picture of the author N1coleW
    Pretty obvious update, as every social media should have it's e-comm part, it's been a while since social media become one of the most popular platforms to promote products then why don't buy them right away
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  • Profile picture of the author Mort Blacklock
    that would be much more helpful!!
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  • Profile picture of the author White Pearl
    Amazing news and should be a great mode of payment for many locations
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  • Profile picture of the author julialois
    I thing Payonner card is best...
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  • Profile picture of the author RyanAlsaiad
    Looks interesting method. but I guess adding paypal would be more better
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  • Profile picture of the author nicenet
    Thanks for the new update. With this new method can you use it for international payments?
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