The 'Culture Driver' event, which is aimed at brand and agency partners in North America, will feature creators, musicians, ad agency execs and TikTok staff, each of whom will provide perspective on how to make the best use of TikTok for marketing. This is from TikTok:
"#ForYou Summit: Culture Driver will debut ground-breaking research essential for taking your brand to the next level. The Summit will feature appearances by many of today's most culturally innovative CMOs. Join us and gain practical knowledge that will empower your brand to usher in a new era of community-driven culture on TikTok. |
TikTok has the power to change the way brands and people connect through entertainment. Sandie Hawkins, General Manager of TikTok Global Business Solutions in the US, welcomes you to our third #ForYou Summit with a conversation about creating culture-driving connections that inspire brand love and sell out products in real time.
TikTok is built to generate trends. Sofia Hernandez, Head of Business Marketing for TikTok North America, will give us an up-close look at how trends begin and grow on our platform and proliferate into mainstream culture. And, she'll share insights for collaborating with our community to unlock your brand's potential to shape culture and drive business forward.
Creators are the gateway to new audiences. Through their creativity and storytelling, they drive culture both on and off the platform. When brands align with creators and their established communities, they can organically generate trust, relevancy, and brand love. We'll hear from some noteworthy Creator & Brand partnerships that experienced incredible success working together with TikTok."