Snapchat Launches New' Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches
The new Campaign Lab provides access to all of Snapchat's various split testing options and tools, with separate screens for testing and results
"We strongly believe every advertiser should run scientific experiments on their marketing campaigns to get insights into what's working best for them. This is why we launched Split Tests in Ads Manager in 2020. Today, we're excited to announce Campaign Lab, a new section within Ads Manager where advertisers can easily set up and act on scientific campaign experimentation in a completely self-serve way. It includes actions, insights, and learning agendas to help you understand where to start your tests, form hypotheses, identify what's working, and take action accordingly to inform your campaign strategy. Campaign Lab is easily accessible from the Ads Manager navigation bar. In the Experiments tab, advertisers can create new Split Tests (within the Advanced Create flow), and see customized recommendations in the Learning Center." |
While you'll also be guided towards next steps based on that data, making it easier to understand the best approaches.
It could be a handy tool for refining your creative assets, which is probably particularly helpful on Snapchat, where winning creative is key to holding audience attention.