TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads
A new article on Social Media Today reports that TikTok has launched a new campaign called Re:Make. It will see various classic TV ad campaigns reimagined by TikTok users as a means to both showcase user creativity and highlight the potential of such approaches on the platform.
The campaign will see TikTok partner with a range of brands that have run classic ads, like the Snickers "You're Not You When You're Hungry" campaign, Old Spice's "The Man Your Man Could Smell Like", and Skittles' iconic 'Touch' promotion.
The campaign will see TikTok partner with a range of brands that have run classic ads, like the Snickers "You're Not You When You're Hungry" campaign, Old Spice's "The Man Your Man Could Smell Like", and Skittles' iconic 'Touch' promotion.
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"The best advertising campaigns tell great stories that resonate with all of us. Ads like SNICKERS'® "Game", Old Spice's "The Man You Could Smell Like," and SKITTLES'® "Touch" have become so iconic that they have influenced our culture. TikTok is where stories start, and creativity thrives. It's home to a new generation of creative community that has evolved the platform into a culture creation engine. Thanks to our creators, these timeless stories can be told and retold in exciting new ways. With this in mind, we're excited to partner with a few select brands and creative agencies to reframe, reimagine and remake some of the greatest advertising stories as TikToks. Launching today, Re:Make is a celebration of the iconic advertising campaigns that have shaped the industry and influenced culture -- while showcasing how TikTok has provided an entirely new way to captivate and persuade audiences. Staying true to our mission to inspire creativity and bring joy, Re:Make by TikTok aims to inspire and educate brands and creative agencies on how to unleash their creativity on the platform. The first brands to join the Re:Make program are SKITTLES, SNICKERS and Old Spice, who have each partnered with TikTok creators to reimagine iconic ad campaigns as TikToks." |
