This may not be a great thing, given its influence in many aspects. But Zuckerberg's social media is still expanding, especially in developing markets - although there are some steadily growing signs of concern when you dig a bit further into the broader numbers and notes.
- Facebook added 30 million more daily active users in Q2, taking it to 1.91 billion on average.
- That's in line with Q1, with Facebook continuing to add significantly more users in the Asia Pacific region, despite a slowdown, and even a reversal, in other markets.
- Facebook's DAU count has stalled in the US entirely, after declining in Q2 last year, while it's also now receding in Europe as well.
- Facebook earns significantly more from the US and Europe than it does from other regions, so while it may be seeing overall growth, a reduction in usage in its prime markets could be an important element to monitor.
- Overall, adding 28 million more users, at Facebook's size and scale, is still a major achievement. But if these markets continue to decline, that could spark further concern for the company.
|"Advertising revenue growth in the second quarter of 2021 was driven by a 47% year-over-year increase in the average price per ad and a 6% increase in the number of ads delivered. Similar to the second quarter, we expect that advertising revenue growth will be driven primarily by year-over-year advertising price increases during the rest of 2021."|