Twitter Takes Next Steps Into eCommerce With Test of Shopping Module on Business Profiles

by WarriorForum.com Administrator
9 replies
A new article on Social Media Today reports that after launching an initial test of Professional Profiles for brands back in April, Twitter is now making a move towards the next stage of its business push, with a new 'Shop Module' now also being tested with a selection of brands in the US.



"The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase -- seamlessly in an in-app browser, without having to leave Twitter. We're starting small with a handful of brands in the United States. People in the U.S. who use Twitter in English on iOS devices will be able to see the Shop Module.

We believe in the power of the conversations that Twitter facilitates around products. With this pilot, we'll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged -- like a new jersey from your favorite sports team -- or that provide lasting impact -- like a new skincare regimen. And, fundamentally, it'll give us the chance to keep learning about which shopping experiences people prefer on Twitter.

As we learn, we're creating deeper partnerships with businesses that reflect whom we're building for with a new Merchant Advisory Board. The board will consist of brands that have established themselves as best-in-class examples of merchants on Twitter. With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation."
Virtually all social platforms are now looking into how they can incorporate shopping elements in order to keep users on-platform for longer. Twitter's been experimenting with various forms of add-ons that users would have to pay to access. Twitter Blue, of course, is the highest-profile example thus far, with users paying a monthly fee for additional tweet features, including 'Undo Send' and Reader Mode.

Even Twitter's Professional Profiles may become a paid option, as the platform looks for more ways to generate revenue as part of its broader push to double its revenue by 2023. Would brands pay to access additional professional features?

Would you pay to add a Shop display on your Twitter profile?
#business #ecommerce #module #profiles #shopping #steps #takes #twitter
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  • Profile picture of the author Brackwom
    No, Twitter is free to use & I never pay to add a shop display.
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  • Depends on how much they would charge for the privilege. And whether or not the Twitter ads we're running are converting. I think running ads first would be a good test to see whether or not putting up a shop on Twitter would be worth it.
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  • Profile picture of the author RyanAlsaiad
    if this true, that would be great because this platform has lots of high conversion traffic and could be suitable for any kind of business not only ecommerce
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  • Profile picture of the author JamesMill
    Twitter has been a back burner platform for a few years now and honestly this might finally put it back in a social media manager's priority space. Very very interesting
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  • Profile picture of the author brothinvesting
    My concern is this won't work with Twitter's demographic the majority of Twitter users I think it's like 60% are between 13 and 17 years of age. How are they buying anything? You have to be 18 to get a credit card.
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    • Originally Posted by brothinvesting View Post

      My concern is this won't work with Twitter's demographic the majority of Twitter users I think it's like 60% are between 13 and 17 years of age. How are they buying anything? You have to be 18 to get a credit card.

      Actshwly, mosta Twitter's users ain't even been born yet, which is why the platform is such a runaway success.
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    • Profile picture of the author Frank Donovan
      Originally Posted by brothinvesting View Post

      My concern is this won't work with Twitter's demographic the majority of Twitter users I think it's like 60% are between 13 and 17 years of age. How are they buying anything? You have to be 18 to get a credit card.
      Not sure where you got those figures.

      "As of April 2021, Twitter global audience was composed of 38.5 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 35 and 49 years old, with a share of almost 21 percent. Users aged less than 24 years old were almost the 24 percent worldwide, while users aged 50 or above accounted for roughly 17 percent."

      Source: https://www.statista.com/statistics/...twitter-users/

      It would appear that almost 77% of Twitter users are 25+ years old.
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  • Profile picture of the author yousuf khan
    on the off chance that this valid, that would be extraordinary on the grounds that this stage has heaps of high transformation traffic and could be reasonable for any sort of business not just online business Site
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  • Profile picture of the author Dan Tran
    It's such a great move of Twitter. However, fee for additional features? No, not everyone like it.
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