The author here says that TikTok requires a dedicated approach. You have to understand what works with the TikTok community and align with organic trends. Re-purposing ad campaigns from other platforms won't be effective, while polished, edited, professional-quality ads likely won't gain significant traction either.
"To win on TikTok, businesses should tailor creative to the platform's unique characteristics. But TikTok creative doesn't have to be complicated. In fact, it can be much more simple and cost-effective than other channels. This "how-to" guide provides background, best practices, and tips and tricks to help you get the most out of TikTok's creative solutions. There's a lot in here, but it's not about doing everything, but doing the right thing. Find the most relevant solutions for your business and customize them to your needs.
TikTok is built on a content graph, not a social graph, and as a result content lies at the heart of the platform. TikTokers' behaviors and their creative styles are shaped by our content preference delivery methods, keeping them inspired and energized through diverse discovery. Letting TikTok lead the way means keeping our community and their creative preferences top of mind when developing your materials."