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How Instagram Ranks Search Results

by WarriorForum.com Administrator
10 replies
A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords.



Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram's recommendation algorithms surface content in the main feed, stories, reels, and explore sections. The way Instagram ranks search results is different because it relies on a user to input text in order to return results. Whereas the explore tab, for example, populates content automatically. Instagram aims to organize search results by what's most relevant to the individual user:

"Let's say you're interested in finding pictures of space after seeing the blue moon. When you tap the search bar on the Explore page, the first thing you see is your recent searches. As you begin typing "space," we show you accounts, audio, hashtags, and places that match the text of your search. In this case, results like @space and # space show up because "space" appears in their name."
In addition to text entered by the user, Instagram's search algorithm uses information from accounts, hashtags, and places to rank results. Instagram's top ranking signals in order of importance are:
  • Your text: The text you enter in the search bar is Instagram's most important ranking signal. It will first try to match the text with relevant usernames, bios, captions, hashtags, and places.
  • Your activity: This includes accounts you follow, posts you've viewed, and how you've interacted with accounts in the past. Instagram usually shows accounts and hashtags you follow or visit higher than those you don't.
  • User engagement: When there are a lot of potential results, Instagram will look at engagement signals. These include the number of clicks, likes, shares, and follows for a particular account, hashtag, or place.
#instagram #ranks #results #search
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  • Profile picture of the author petermessi
    Thanks for sharing the information about instagram and its algorithm. I learnt that seo is very crucial in instagram too apart from google.
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  • Profile picture of the author Jamell
    Text
    Engagement
    Activity

    I will definitely remember and use these techniques to improve in the rankings .
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  • Profile picture of the author Khyati Rathod
    Thanks for sharing this information
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  • Profile picture of the author Shizuka
    Great information about the Insta techniques. SEO plays an important*role in Insta This information helps me to increase the ranking.
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  • Profile picture of the author Nisha Beniwal
    update daily something to keep on top
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  • Profile picture of the author Hugimand
    That is a very useful post. More and more people transfer their businesses to instagram and it is very important to know the algorithms in order to make their instagram business more profitable.
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  • Profile picture of the author zoogr
    really helpfull
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    • Profile picture of the author WF- Enzo
      Administrator
      How do you find this helpful?

      Originally Posted by zoogr View Post

      really helpfull
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  • Profile picture of the author incomenow
    Originally Posted by WarriorForum.com View Post

    A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords.



    Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram's recommendation algorithms surface content in the main feed, stories, reels, and explore sections. The way Instagram ranks search results is different because it relies on a user to input text in order to return results. Whereas the explore tab, for example, populates content automatically. Instagram aims to organize search results by what's most relevant to the individual user:



    In addition to text entered by the user, Instagram's search algorithm uses information from accounts, hashtags, and places to rank results. Instagram's top ranking signals in order of importance are:
    • Your text: The text you enter in the search bar is Instagram's most important ranking signal. It will first try to match the text with relevant usernames, bios, captions, hashtags, and places.
    • Your activity: This includes accounts you follow, posts you've viewed, and how you've interacted with accounts in the past. Instagram usually shows accounts and hashtags you follow or visit higher than those you don't.
    • User engagement: When there are a lot of potential results, Instagram will look at engagement signals. These include the number of clicks, likes, shares, and follows for a particular account, hashtag, or place.
    Oh, wow, thanks for this helpful thread! It really came in handy, as I'm about exploring the Instagram market to boost my website's SEO and rank better in search results. I've been thinking to use an Instagram scheduling app that will automatically schedule all my activities and possibly auto-reply all comments on my behalf. Do you think this is a good or white hat SEO idea? Will an Instagram scheduler work for me if I don't want to spend time performing activities manually on Instagram?
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    • Profile picture of the author WF- Enzo
      Administrator
      Sure. Scheduling posts also take some of the workload off.

      Originally Posted by incomenow View Post

      Oh, wow, thanks for this helpful thread! It really came in handy, as I'm about exploring the Instagram market to boost my website's SEO and rank better in search results. I've been thinking to use an Instagram scheduling app that will automatically schedule all my activities and possibly auto-reply all comments on my behalf. Do you think this is a good or white hat SEO idea? Will an Instagram scheduler work for me if I don't want to spend time performing activities manually on Instagram?
      Signature
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