Reddit Adds New Option to Place Promotions Within Post Reply Threads
A new article on Social Media Today reports that Reddit continues to build on its marketing opportunities for brands with the launch of a new 'Conversation Placement' ad option, which will enable bands to promote their products within its highly engaged post comment threads.
Conversation Placement means you can position your promotion within relevant reply chains, beneath the original post and above the first comment. The option also includes a prominent CTA button to help drive response. This is from Reddit:
This could help drive a better ad response, and there's good evidence to suggest that sheer mention and exposure volume can drive that. Some Redditors might be unhappy about seeing ads in comment streams, but most are now more open to ads. Worth a try?
Conversation Placement means you can position your promotion within relevant reply chains, beneath the original post and above the first comment. The option also includes a prominent CTA button to help drive response. This is from Reddit:
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"Reddit users contribute to more than 350,000 conversations on the platform every day, with 42% of the average Reddit user's time spent in a conversation thread. Today, we are excited to announce the launch of our latest advertiser offering, Conversation Placement, which allows brands to leverage the unique power of Reddit by reaching users where they are most engaged in their passions and interests. The Conversation Placement sits within a conversation thread, under the original post, and above the first comment, giving advertisers the opportunity to scale reach beyond Reddit feeds and connect with users where they are the most leaned-in. The new placement type has a proven track record for advertiser success thanks to extensive beta testing, especially when coupled with Reddit's in-feed advertising. Community conversations are the heartland of Reddit, where the most engaged exchanges take place across a wide variety of passions and interests every day. Conversation Placement allows advertisers to connect with their audiences as these exchanges are unfolding, and it works in collaboration with Reddit's in-feed advertising to reach even more users where they're most leaned-in. What's more, the placement drives a deeper audience connection and contextual richness, as it allows advertisers to show up in discussions relevant to their campaigns." |
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