Super Follows could provide more incentive for Twitter's most popular creators to become even more active on the platform while also providing more ways to build their member community and establish more reliance on the app.
"Whether it's Tweets about the best skincare routine, your astrological sign (hello #virgoszn) or that funny meme, Twitter is where people go to have real conversations with others who share their interests. These incredible conversations make Twitter what it is and we want to support the people creating them so that Twitter continues to be a place to connect with others authentically. This year, we've started to do more to support the voices driving these conversations with money, through Tip Jar and Ticketed Spaces. |
Today, we're excited to introduce Super Follows, a new way for people to earn monthly revenue by sharing subscriber-only content with their followers on Twitter. With Super Follows, people can create an extra level of conversation on Twitter (sharing bonus Tweets and more!) to interact authentically with their most engaged followers - all while earning money."
Creators claim up to 97% of any payments received through the option, after in-app fees, up to $50k in total earnings. After they reach that $50k threshold, the creator cut drops to 80%, with Twitter taking a larger percentage from then on.