The new 29-page guide is primarily focused on gaming advertisers, but there are some valuable notes and pointers that apply to all campaigns and verticals, and may well be worth incorporating into your approach. Here are some of the key notes from the guide:
|"Creative Prototyping is a creative and measurement framework that involves conducting structured experiments with ad creative to drive success. Creative Prototyping is not a plug-and-play, pre-testing solution but rather a framework (Ask, Make, Learn, Adapt) designed for games companies who want to grow their business through intentional creative testing and learning."|
|"For example, understanding the effect of video length on performance is a learning that can be applied to all campaigns, whereas understanding the difference in performance between two creative executions does not maximize the opportunity to learn."|
Facebook also outlines various case studies and examples to highlight each point, while it also details key design principles and testing criteria for your ads, and notes on how to maximize your learnings.
The final part of the guide also includes several worksheets and templates to help you map out your campaigns using the noted principles and concepts.