Ten Examples of Social Media Celebrity Endorsements That Paid Off Big Time
A new article on Search Engine Journal highlights ten ways companies used the power of celebrity endorsement via social media to grow their brand in big ways.
In a society fueled by social media readily available at the world's lightning-fast fingertips, everyone's connected. Genuine connections are essential, and celebrity endorsements on social media have proven a great way for brands to make those connections. YouTube videos and celebrity promotions on platforms like Twitter and Instagram have had massive impacts on promoted items. Here are some of the most successful campaigns companies have launched with celebrities:
Want to read about more celebrity endorsements? Head over to the original article!
In a society fueled by social media readily available at the world's lightning-fast fingertips, everyone's connected. Genuine connections are essential, and celebrity endorsements on social media have proven a great way for brands to make those connections. YouTube videos and celebrity promotions on platforms like Twitter and Instagram have had massive impacts on promoted items. Here are some of the most successful campaigns companies have launched with celebrities:
- Travis Scott & McDonald's: When McDonald's teamed up with American rapper Travis Scott in September of 2020, they had no idea what they were in for. The meal they came up with, called "The Travis Scott," was so popular it managed to created supply shortages wherever it was released.
- Amy Schumer & Tampax: Stand-up comedian and actor Amy Schumer had a mission when she joined forces with Tampax in July 2020. Together, they would educate others on an important, if slightly socially taboo topic: periods. The tampon brand released a series of YouTube videos featuring Amy Schumer talking about personal health and hygiene. Known for her blunt humor, these videos are no different. The campaign saw great success as it went viral across social media. Who knew education on a touchy topic could be so entertaining?
- Snoop Dogg & Corona: When famous rapper Snoop Dogg paired with Corona in August of 2020, it was go big or go home. An ad starring Snoop Dogg, also featuring Puerto Rican rapper Bad Bunny, was shown during the Golden Globes. Before the eyes of those tuning in from across the nation, the rapper remained iconic with killer costumes and a fashionably strange shell phone. A talented musician who has gone by many names, Snoop Dogg absolutely made even more of a name for both himself and Corona with this one.
- Ryan Reynolds & Mint Mobile: Renowned actor and film producer Ryan Reynolds made the news when he and Mint Mobile became involved. He started by partnering with Mint Mobile and later went on in November of 2019 to buy the entire company.
Want to read about more celebrity endorsements? Head over to the original article!
