Facebook Announces New Business Connection Tools
A new article on Social Media Today reports that Facebook has just announced a raft of new tools to help businesses establish more direct connection with customers.
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"We recently shared how we're evolving our business to usher in the next era of personalized experiences. In this new era, people will want to easily discover products and services, get support and ask questions right from chat, and conduct transactions, all while having more control over their personal information. We want our family of apps to be the best place for businesses, especially SMBs, to run their business online. That's why we are announcing new products to help businesses connect with their customers and simplify day-to-day management. For businesses, time is as important as budget. We want the best dollar they spend each day to be on Facebook, and that requires more than just better tools to buy ads or post updates. Today, we're introducing new ways to improve business results with business communications, new tools like Work Accounts, as well as supporting businesses with new cost savings and discovery experiences. People's preferences for how they want to talk with companies are evolving. In this digital era, 75% of adults globally say they want to communicate with businesses via messaging, in the same way they communicate with friends and family. We are investing across Facebook, Instagram and WhatsApp, in business messaging tools as well as omni-channel communication tools such as email. We're using our expertise in person-to-person messaging to simplify person-to-business communications. Start valuable conversations with ads that click to message: Businesses can already buy ads that encourage people to message them, whether in Messenger, Instagram Direct or WhatsApp. Now, businesses can choose all the messaging platforms where they're available to chat, and we'll default the chat app in your ad based on where a conversation is most likely to happen. Start a WhatsApp chat from an Instagram Profile: For many small businesses, Instagram is the virtual storefront for customers to discover brands, and WhatsApp is the counter to discuss products, answer questions and close sales. To make it quick and easy to start a conversation on WhatsApp, we're now making it possible for businesses globally to add a WhatsApp click-to-chat button to their Instagram profile. Quote Request on Messenger: This product allows businesses to select 4-5 questions to ask consumers prior to starting a conversation. Consumers are then able to easily and quickly request a quote from a business on Facebook by completing a short questionnaire on Messenger. Lead Generation on Instagram: We plan to begin testing paid and organic tools to help small businesses find and qualify leads directly within the Instagram app. Advertisers use lead generation ads to connect with customers and connect leads in a more personal way, while reducing costs." |
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