Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection i
A new article on Social Media Today reports that Instagram has just announced the launch of its latest global branding campaign, called 'Yours to Make', which aims to showcase the benefits of community connection in the app, and finding your people through shared interests and trends.
The abstract-style campaign takes a more arthouse view of Instagram and the inner workings of the app. And for me, it felt like it was going to take a turn at any moment - like a preview for a drama film that shows the dizzying highs, then frightening lows of a person's life. Which would probably be more realistic. For all its community benefits, Instagram has also been identified as a key source of angst, and psychological impacts, for younger users in particular. So while it can connect people to different communities, there is a dark side to the app. Which kind of, unintentionally, feels present in this promo clip - like everything's a bit dark and shady in the background, like you never know who's really watching on from the shadows.
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"Today, Instagram is launching a new global brand platform: "Yours To Make." Yours to Make showcases how you can explore who you are with Instagram. For young people, identity isn't defined, it's something that's constantly explored. Whether that means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work in progress it may be. Instagram believes when we have a place to collectively explore who we can be, we can move ourselves, our communities, and even the world forward. It's Yours To Make. The campaign's hero film highlights the power of self-exploration on Instagram. It takes you on a journey of discovery featuring a wide range of products within the Instagram ecosystem. The film spotlights real creators and everyday users who are using our platform to push the boundaries of creativity and experimentation--including hip-hop artist Topaz Jones, gymnast Morgan Hurd, Native American Makeup Artist Madrona Redhawk, and digital creator Justin Yi. Yours to Make serves as a celebration of the good that can come from connecting with communities and interests on Instagram. The campaign will be live in the US and UK starting today and will launch in additional countries later this year." |
