Instagram Makes Links in Stories Available to All Accounts

by Administrator
1 replies
A new article on Social Media Today reports that Instagram has just announced that links are now being made available in Instagram Stories for all users, not just those with 10k followers or verified accounts.

"When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We've heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you're into, from cooking to volunteering or shopping, you now have a space to share in Stories - regardless of your account size."
As you can see in the above example, all users will now be able to access the link sticker for Stories, which Instagram introduced as the primary link sharing option, instead of 'Swipe up' links, back in August. Which, in itself, has been a source of controversy, and some confusion in the case of Instagram ads, which still use swipe-up links. But the addition of link stickers, as opposed to swipe-up links, gives users more creative control over how links appear within their Stories frames, which could be a good way to drive more referral traffic.

And now, everyone will be able to add their own links, expanding the potential value of Stories for driving audience action. For brands, that will likely put more focus on Stories as a communications tool - and with Instagram increasingly looking to put more focus on video content, like Stories and Reels, you can also expect the platform itself to increasingly emphasize Stories usage as it seeks to drive more engagement. Facebook CEO Mark Zuckerberg said so much in Facebook's most recent earnings announcement, noting that:

"Reels is already the primary driver of engagement growth on Instagram. It's incredibly entertaining, and I think there is a huge amount of potential ahead. We expect this to continue growing and I am optimistic that this will be as important for our products as Stories is. We also expect to make significant changes to Instagram and Facebook in the next year to further lean into video and make Reels a more central part of the experience."
#accounts #instagram #links #makes #stories
Avatar of Unregistered
  • Profile picture of the author wesleyboy765
    I think it's cool because before only who have 10 000 followers could do it but if I have some clothes shop with 5 000 followers I can't do it so I happy that everybody can put a link
    {{ DiscussionBoard.errors[11687771].message }}

Trending Topics